This Privacy Policy explains how Solovi ("we", "us", "our") collects, uses, and protects personal data. It applies to solovi.co.uk, its subdomains, and any service we provide to UK service businesses ("customers") and to the end-users of those businesses ("end-users"). If your business is listed in one of our guides, section 11 is about you.
1. Who we are
Controller: Solovi (UK sole trader)
Contact: hello@solovi.co.uk
Country: United Kingdom
2. Personal data we collect
Depending on how you use Solovi, we may collect:
- Identity data, name, business name.
- Contact data, email, phone (optional).
- Booking / appointment data, when you book or are booked through a Solovi-powered site.
- Billing / subscription metadata, Stripe processes the card; we receive only the metadata (last 4 digits, brand, expiry).
- Technical data, IP, browser, device type, request logs (kept for ~30 days for security).
- Communication history, emails and support messages you send us.
3. How we collect data
- Directly from forms (signup, onboarding, contact, booking).
- From payment + infrastructure providers used to run the service (Stripe, Resend, Hetzner, etc.).
- Automatically via cookies / analytics where consent is required and provided. See our Cookie Policy.
- From public sources, for the businesses listed in our guides: their public Google Business Profile and their own website (section 11).
4. Why we use data (lawful bases under UK GDPR)
- Contract, to provide the requested service.
- Legitimate interests, to improve reliability, fight fraud, monitor uptime; to run our free guides of local businesses and tell the businesses in them about their listing; and to write to limited companies about our services (section 11).
- Legal obligation, tax, accounting, statutory requests.
- Consent, marketing emails, non-essential cookies. Always withdrawable.
5. Sharing personal data
We use third-party processors to operate the service. Each has its own privacy policy and a data-processing agreement with us:
- Stripe, payment processing (Apple Pay, Google Pay, cards).
- Resend, transactional + marketing email delivery.
- Hetzner, server hosting (Helsinki, EU).
- Umami, analytics (self-hosted, no cookies, no personal data sent off-server).
- Google, Search Console + Business Profile (search indexing), and the Places API, the source of the public business details in our guides.
- Zoho Mail, the mailbox our emails to businesses in our guides are sent from and answered in (EU data centre).
We do not sell personal data. Ever.
6. International transfers
Some providers (Stripe, Google) may process data outside the UK. Where this happens, we rely on the safeguards described in those providers' Data Processing Agreements (Standard Contractual Clauses where required).
7. Data retention
We keep personal data only as long as needed for service delivery, legal/accounting obligations (typically 7 years for billing records under UK tax law), and dispute resolution. Cancelled accounts are anonymised within 90 days unless legally retained.
8. Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you.
- Correct inaccurate data.
- Erase data ("right to be forgotten") in specific circumstances.
- Restrict or object to processing.
- Data portability where applicable.
- Withdraw consent at any time where consent is the legal basis.
To exercise any right, email hello@solovi.co.uk. We respond within 30 days (usually faster).
9. Security
We use technical + organisational controls including: HTTPS everywhere, hashed credentials, encrypted secrets at rest, scoped service accounts, regular dependency updates, access logging, and incident response procedures.
10. Marketing
We send marketing emails to people only when they have said yes. We may also email a limited company or LLP about our services at a business address it publishes on its own website, as the law allows for companies; we never do that to sole traders or partnerships without their yes. Every marketing email says who we are, why we wrote, and has a link that stops our emails at once. Withdrawal of consent is processed within 24 hours.
11. Businesses in our guides
We publish free guides to local businesses at solovi.co.uk/find, so people can find a good nail salon, barber, plumber or personal trainer near them. If your business is in one, this is what we hold and why.
- What we show: the business's name, address, phone number, website, photo, opening hours and Google rating with its number of reviews, as listed on its public Google Business Profile (through the Google Places API), and a short note on how it takes bookings (online, through a booking platform, or by phone), read from its own website.
- What we hold but do not show: an email address the business publishes on its own website, and whether it is a limited company (from its website or Companies House). We use the address only to tell the business about its listing, once, and, for limited companies, to tell them about our services as section 10 describes.
- Why, and our lawful basis: legitimate interests. A guide of local businesses is useful to the people looking for them; the details are business details the business has already made public; and every business can correct its listing or take it off at any time.
- How long: while the business appears on Google and in our guide. If you ask us to take your listing off, it comes off and stays off: we keep a note that you asked, with your business's name, its Google place id and your email address, so that it is never put back and never emailed again. If you would like everything else we hold about the business deleted as well, say so and we will.
- Your choices: to correct your listing, reply to our email or use Is this your business? under your listing. To take it off, use the link in our email (it goes at once), the same box under your listing, or email hello@solovi.co.uk. You have the rights in section 8, including the right to object.
12. Cookies
See our separate Cookie Policy.
13. Complaints
If you have a concern, contact us first, we'd rather resolve it directly. You also have the right to complain to the UK Information Commissioner's Office (ICO): ico.org.uk · 0303 123 1113.
14. Changes
We may update this policy. Material changes will be reflected by changing the "Last updated" date. Significant changes will also be communicated by email to active customers.